Milwaukee’s Brand

Over my time as a student at UWM, I noticed a lot of problems with the name of our athletics program that frankly don’t exist in 95% of the country.  While Elon may be small, Elon will always be Elon.  While UW-Madison may be a hyphen school, their athletics program will always be Wisconsin.

This is my argument that we as a university need to commit to the “Milwaukee” brand for our intercollegiate athletics program.

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